Marketing Manager - Brokerage & Group Support
Land Sterling
Job description
About the role
Land Sterling is looking for a hands-on Marketing Manager to lead brokerage marketing and support its group of companies. Brokerage is the main focus: building a strong brand, supporting property listings and helping the sales team attract buyers, sellers and brokers. You will turn commercial priorities into content plans, campaigns and website improvements, working closely with sales, creative, web and automation teams. Corporate and CSR activities in Dubai will be coordinated, and support for People & Culture communications will be agreed with HR.
Key responsibilities
- Build and deliver the brokerage marketing calendar with sales leadership, covering listings, seller acquisition, buyer enquiries and broker recruitment.
- Manage brokerage content across Instagram, LinkedIn, Facebook, YouTube and the website, keeping listings accurate and enquiries flowing smoothly.
- Develop listing brochures, just-sold and just-rented templates, seller presentations and materials for clients and brokers.
- Brief and coordinate property shoots, broker profiles and high-quality video content, including team-training stories and videos.
- Coordinate events, influencer partnerships and marketing materials for the group, and manage social media, LinkedIn and website content across the group.
- Create website improvement plans for conversion, SEO and retention, own content updates and coordinate technical implementation with web and automation specialists.
- Coordinate paid promotions such as boosted posts, and use GA4, campaign tagging and CRM reporting to measure results.
- Work with the automation team on segmented follow-ups, reactivation and retention campaigns.
- Coordinate corporate events and CSR activities in Dubai, from proposals and partner liaison to delivery, coverage and follow-up.
Required profile
- At least five years of hands-on marketing experience, including two years in real estate or property marketing, with examples of work you personally delivered.
- Experience coordinating marketing across several departments or stakeholder groups; UAE property-market experience is an advantage.
- Strong English writing, editing and briefing skills; Arabic is an advantage.
- A degree in marketing, communications or a related field, or equivalent relevant professional experience.
Required skills
- Practical experience with CMS content updates, social publishing, basic SEO, GA4, campaign tracking and CRM-based reporting.
- Experience coordinating creative production, events, influencers or agencies within approved budgets.
- Mandatory: hands-on proficiency with modern AI tools for data analysis, image generation and editing, and video generation and editing.
To apply, send your CV by email to the company's careers address, including two or three marketing cases showing your personal contribution and results, with examples of AI-assisted data, image and video work and the tools and workflow used.
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Published 1 hour ago
Expires 1 month from now
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Land Sterling