Marketing Manager – Digital & Performance

About the role

Positive Zero is seeking an experienced Marketing Manager to lead digital and performance marketing across the GCC. The role is digital‑first, focusing on brand awareness, qualified demand generation, and measurable ROI while supporting broader brand, PR, and event initiatives.

Key responsibilities

• Plan, execute, and optimise paid media campaigns on Google Ads, LinkedIn, Meta and other B2B platforms.
• Own the full marketing funnel—from awareness to lead generation, conversion and nurture.
• Manage budgets and track KPIs such as CPL, CPA, ROAS, conversion rates and pipeline contribution.
• Lead SEO, SEM, website optimisation, landing‑page design and CRO initiatives.
• Oversee marketing analytics, attribution and reporting using GA4, Google Tag Manager and related tools.
• Administer CRM and marketing automation (segmentation, lead scoring, nurture flows).
• Develop and execute organic social media strategy and digital content.
• Create presentations, pitch decks, proposals and sales enablement materials.
• Support brand, PR, thought‑leadership, media relations and events across the GCC.
• Manage external agencies, vendors, budgets and project timelines.
• Leverage AI tools to enhance marketing processes and performance.

Required profile

• Bachelor’s degree in Marketing, Digital Marketing, Communications, Business or related field.
• 8–10 years of hands‑on experience in digital and performance marketing, preferably B2B.
• Strong analytical, communication, project and budget management skills.
• Professional certification in Digital Marketing, Performance Marketing or AI in Marketing is a plus.

Required skills

• Google Ads
• LinkedIn Campaign Manager
• Meta (Facebook) advertising platforms
• SEO and SEM
• Email marketing
• Content marketing
• Digital analytics (GA4, Google Tag Manager)
• CRM/marketing automation platforms (HubSpot or Salesforce)