Marketing Manager – Dubai Festival Plaza Mall

About the role

The Marketing & Customer Experience Manager will lead the strategic brand positioning, commercial performance and end‑to‑end customer experience for Dubai Festival Plaza Mall. Reporting to senior leadership, the role develops data‑driven marketing and experience strategies that increase footfall, sales, tenant performance and community relevance.

Key responsibilities

• Define and execute the annual marketing and brand strategy aligned with commercial objectives.
• Lead integrated, data‑driven campaigns across paid media, digital platforms, PR and events.
• Drive footfall, sales and tenant revenue through targeted promotions and loyalty initiatives.
• Oversee customer experience operations, ensuring consistent service standards across all touchpoints.
• Communicate brand guidelines and marketing plans to tenants and internal stakeholders.
• Monitor performance metrics and adjust budgets based on data‑driven insights.

Required profile

• Minimum 84 months (7 years) of marketing experience, preferably in retail or mall environments.
• Proven ability to develop and implement brand and growth strategies.
• Strong analytical mindset with experience in data‑driven decision making.
• Leadership skills to manage cross‑functional teams and stakeholder relationships.

Required skills

• Customer and market research
• Digital Marketing
• Paid media
• Advertising
• Content Creation
• Social media strategy