Marketing Manager – Exhibitions

About the role

The Marketing Manager – Exhibitions will design and execute integrated marketing strategies that boost attendance, attract exhibitors, and raise brand visibility for trade shows and exhibitions. You will work closely with sales, creative, and external partners to deliver measurable results and maximize event revenue.

Key responsibilities

• Develop and implement comprehensive marketing plans aligned with event objectives and target audiences.
• Plan and manage multi‑channel campaigns (digital, email, social, PR, paid media) while overseeing timelines, budgets, and performance tracking.
• Optimize website content, SEO, landing pages, and CRM/email automation to generate leads.
• Create compelling marketing collateral such as brochures, press releases, and social posts, ensuring brand consistency.
• Build and maintain relationships with media partners, industry associations, and stakeholders to secure PR coverage and promotional partnerships.
• Drive visitor registration and exhibitor acquisition through targeted campaigns and on‑site marketing support.
• Manage marketing budgets, track KPIs (registrations, leads, ROI) and provide regular performance reports to senior management.

Required profile

• Bachelor’s degree in Marketing, Business, Communications or a related field.
• 5+ years of marketing experience, preferably in exhibitions, events or B2B environments.
• Strong analytical mindset with the ability to interpret data and optimise campaigns.
• Excellent communication, writing and stakeholder‑management skills.
• Proven ability to work under pressure and meet tight deadlines.

Required skills

• SEO
• PPC
• Email marketing
• Social media
• CRM systems
• Google Analytics

What we offer

• Opportunity to shape the marketing strategy of high‑profile industry events.
• Collaborative environment with cross‑functional teams and external agencies.
• Competitive compensation package.