Marketing Manager – Hotel & F&B

About the role

The Marketing Manager will develop and execute the hotel’s marketing and communications strategy, aligning with Hilton brand standards and commercial objectives. The role drives awareness, engagement and revenue across the hotel and its food & beverage outlets through digital, social, PR and partnership initiatives.

Key responsibilities

• Develop and execute the annual marketing and communications plan, maintain a structured calendar and monitor market trends and campaign performance.
• Manage the hotel’s digital and social media presence, create engaging photography, video, reels and stories, and run paid digital campaigns aligned with commercial priorities.
• Collaborate with F&B leadership to design campaigns for restaurants, bars, events and seasonal promotions, driving outlet visibility and revenue.
• Ensure all marketing communications follow Hilton brand standards, produce strong storytelling content and coordinate photography, videography, PR and influencer activities.
• Build partnerships with local businesses, tourism boards and lifestyle brands to generate cross‑promotional opportunities and increase hotel and F&B revenue.
• Work closely with Sales, Revenue Management, E‑commerce and Operations to align marketing activities with business priorities and support tactical promotions.
• Manage the approved marketing budget, monitor spend and coordinate external agencies, photographers, designers and media partners.

Required profile

• Minimum 3–5 years of relevant marketing experience, preferably within hospitality.
• Strong experience in F&B marketing, digital marketing, social media, PR and content creation.
• Good understanding of hospitality marketing and the local market.
• Strong leadership, ownership and execution skills.

Required skills

• Digital marketing
• Social media management
• Content creation
• Paid digital advertising
• Photography
• Videography