Media Strategist

About the role

We are a global marketing agency headquartered in the UK, looking for a commercially‑minded Media Strategist to own and scale paid campaigns on Google and Meta while exploring new platforms. Reporting to the Head of Media, you will be fully accountable for lead volume, CPA, quality and margin performance.

Key responsibilities

• Design, launch and scale paid‑media campaigns across Google Ads and Meta.
• Monitor daily performance and make decisive optimisation decisions to meet CPA, ROAS and margin targets.
• Test new creative concepts, audience segments, bidding models and landing‑page strategies.
• Develop and iterate ad copy, including RSA headlines, Meta primary text and CTAs.
• Brief creative assets with strategic rationale and use performance data to refine messaging.
• Contribute to expansion onto platforms such as YouTube, TikTok, native and programmatic where commercially justified.
• Collaborate with Tech, Ops and Content teams to improve lead quality and conversion efficiency.
• Use data to generate insights, diagnose issues and propose action plans.
• Leverage generative AI tools for research, insight generation and campaign analysis.
• Provide concise performance reporting to senior leadership.

Required profile

• 3–7 years managing paid‑media campaigns, with strong hands‑on expertise in Google Ads and Meta (5+ years preferred).
• Proven track record running lead‑generation campaigns with clear commercial accountability.
• Experience meeting strict CPA and performance targets.
• Strong analytical capability and comfort working with performance data daily.
• Commercial awareness focused on profitability and scalability.
• Experience in regulated sectors (financial services, insurance, legal, healthcare) is a plus.

Required skills

• Google Ads (including RSA)
• Meta (Facebook) Ads
• Campaign optimisation and bidding strategies
• Generative AI tools (Claude, ChatGPT or equivalents)
• Data analysis and performance reporting