Meta Ads Manager

About the role

We are looking for a data‑driven, creative Meta Ads Manager to plan, execute, optimize and scale paid advertising campaigns on Facebook and Instagram. The role works closely with Marketing, Creative, Content, Sales and Business Development teams to drive qualified traffic, leads and measurable business growth.

Key responsibilities

• Plan, set up and manage paid campaigns across Meta platforms, including audience research, segmentation, retargeting and look‑alike development.
• Optimize campaigns to improve CTR, CPC, CPM, CPL, CPA, ROAS and conversion rates.
• Conduct A/B testing on audiences, creatives, ad formats, messaging and landing pages.
• Collaborate with Creative and Content teams to produce high‑performing ad assets.
• Monitor spend, budgets, pacing and overall profitability.
• Implement Meta Pixel, Conversions API and other tracking solutions; troubleshoot attribution issues.
• Analyse performance data, produce reports, dashboards and optimization recommendations.
• Research competitors, industry trends and emerging advertising opportunities.

Required profile

• Proven experience managing paid campaigns through Meta Ads Manager / Meta Business Suite.
• Strong understanding of Facebook and Instagram advertising structures, targeting, bidding and optimization.
• Demonstrated ability to manage budgets and improve key performance metrics.
• Experience with audience segmentation, retargeting, look‑alike audiences and funnel‑based strategies.

Required skills

• Meta Ads Manager
• Meta Business Suite
• Facebook Ads platform
• Instagram Ads platform
• Meta Pixel
• Conversions API
• A/B testing
• Data analysis and reporting