Performance Marketing Executive

About the role

We are seeking a Performance Marketing Executive to own paid campaigns, turn data into clear recommendations, and communicate confidently with clients. You will be comfortable optimizing campaigns, building dashboards, and presenting results to stakeholders.

Key responsibilities

• Plan, launch, manage, and optimise paid campaigns across Google Ads, Meta Ads and other channels, handling budgets, targeting, bidding, creative tests and landing page experiments.
• Track performance using GA4 and platform analytics, collaborate with technical teams to improve conversion tracking and data quality.
• Build and maintain dashboards in Looker Studio, Power BI or similar tools, reporting on leads, conversion rate, CPA, ROAS and revenue.
• Analyse data to identify trends, explain performance changes and recommend practical improvements.
• Lead client calls, present campaign results, explain recommendations and manage expectations professionally.
• Prepare persuasive presentations, performance reviews and proposals for clients and internal stakeholders.
• Utilise AI tools for research, reporting, creative ideation and analysis while ensuring accuracy and data protection.
• Stay current with performance‑marketing developments, evaluate new features through experiments before wider rollout.

Required profile

• Minimum 3 years of hands‑on performance‑marketing experience with direct responsibility for paid campaigns and budgets.
• Strong working knowledge of Google Ads and Meta Ads; experience with additional paid channels is a plus.
• Practical experience with GA4, conversion tracking and data dashboards.
• Strong analytical skills to turn complex data into clear actions.
• Excellent client communication and presentation skills, confident with senior stakeholders.
• Experience using AI tools responsibly in marketing workflows.
• Test‑and‑learn mindset and ability to keep up with platform changes.

Required skills

• Google Ads
• Meta Ads
• GA4
• Looker Studio
• Power BI
• AI tools