Performance Marketing Lead Generator

About the role

We are seeking an experienced Performance Marketing Lead Generator to drive high-quality lead generation for Boon Stay Vacation Homes Rental LLC, a premium short-term hospitality brand in Dubai. You will lead multi-channel campaigns, optimise performance and help the business achieve its growth targets.

Key responsibilities

• Plan, execute and optimise lead generation campaigns across digital channels.
• Manage and scale paid advertising on Google Ads and Meta platforms (Facebook & Instagram).
• Develop and run email marketing programmes to nurture and convert prospects.
• Monitor key metrics such as CPL, ROAS and conversion rates, and adjust tactics accordingly.
• Design audience targeting and retargeting strategies.
• Prepare performance reports and deliver actionable insights.

Required profile

• Proven experience in lead generation and performance marketing.
• Strong analytical and communication abilities.
• Ability to manage budgets and improve campaign ROI.
• Preferred experience with CRM and marketing automation tools.
• Knowledge of landing-page optimisation and A/B testing.

Required skills

• Email Marketing
• Google Ads
• Meta Ads (Facebook & Instagram)
• Campaign tracking and analytics
• Conversion optimisation
• CRM platforms
• Marketing automation tools
• Landing page optimisation
• A/B testing