Performance Marketing Manager – Paid Acquisition

About the role

We are looking for a Performance Marketing Manager to own the daily execution of paid acquisition across multiple channels. You will scale spend, improve CAC and conversion rates while collaborating closely with our Growth and Creative teams.

Key responsibilities

• Manage and optimise campaigns on Google Ads, Meta Ads, Apple Search Ads, YouTube and emerging platforms.
• Scale advertising spend while reducing customer acquisition cost and increasing conversion rates.
• Collaborate with Growth and Creative teams to develop creative assets and audience strategies.
• Implement and monitor attribution frameworks (gclid, gbraid, IDFA, SKAdNetwork).

Required profile

• 4+ years of experience running paid acquisition for consumer apps with 100K+ MAU.
• Hands‑on experience with Google Ads (UAC), Meta Ads Manager and Apple Search Ads.
• Deep understanding of mobile attribution and Apple’s ATT framework.
• Comfortable using Mixpanel for analytics.
• Strong creative testing rigor and audience experimentation.

Required skills

• Google Ads (UAC)
• Meta Ads Manager
• Apple Search Ads
• Mobile attribution (gclid, gbraid, IDFA, SKAdNetwork)
• ATT framework
• Mixpanel

What we offer

• Opportunity to shape the growth of a fast‑scaling fintech startup backed by top investors.
• Dynamic, collaborative environment with a focus on data‑driven decision making.