PR & Influencer Manager - Cultural Festival

About the role

A leading live experiences agency in the region is looking for a PR & Influencer Manager to lead the full PR scope of a large-scale cultural festival in the Al Dhafra region, Abu Dhabi. The role starts immediately and runs until the first week of January 2027. You will be based at the client's office in Dubai and move on site for the festival period. This is a senior, hands-on role for someone who has independently led the entire PR scope of a large event or festival.

Key responsibilities

• Lead PR planning and delivery before and during the festival, including building the PR plan, key messages and media timeline
• Build and maintain direct relationships with journalists, editors and media outlets, and independently draft, write, review and finalise press releases and media materials
• Run media engagements, PR stunts and on-ground activations, and coordinate influencer and content creator visits, briefs and deliverables
• Report on coverage, reach and results to the client team
• Develop a crisis communication plan and handle PR-related issues on site quickly and calmly, working with the client and operations teams

Required profile

• Proven experience independently leading the full PR scope of events, festivals or cultural and traditional events
• Strong media connections in the UAE with hands-on media outreach experience
• Valid UAE visa (required)
• Fluent English; Arabic preferred
• PR leadership on large-scale festivals or cultural events in the UAE, and experience managing influencer and content creator campaigns, are strong advantages
• Agency or live events background

Required skills

• Writing and finalising press releases without support
• Planning and delivering PR stunts and on-ground activations
• Organising media days, media dinners and press engagements
• Developing crisis communication plans and handling live event issues

Working conditions

• Full-time project contract, immediate start until the first week of January 2027
• Five days a week from the Dubai office until early December, then on site in Al Dhafra from 8 December 2026
• Flexible schedule to work evenings and weekends during the festival period