Programmatic Director / Head of Programmatic

About the role

Chain Reaction is looking for a Programmatic Director who will be responsible for building, owning, and scaling the agency’s programmatic and AdTech offering from the ground up. This role will act as the central programmatic authority across the agency—shaping product strategy, enabling business units, supporting client pitches, and onboarding best-in-class AdTech platforms and partners.

Key responsibilities

• Define and own the agency’s programmatic and AdTech vision, roadmap, and scalable frameworks across display, video, CTV, audio, DOOH and emerging channels.
• Build and maintain direct relationships with premium publishers, CTV platforms and supply partners, negotiating custom audience‑led deals.
• Partner with Business Unit Heads and Client Leads to support new business pitches, strategic roadmaps and data‑led programmatic proposals.
• Evaluate, onboard and manage programmatic platforms and AdTech partners, ensuring integration into agency workflows and client offerings.

Required profile

• 10–14+ years of experience in programmatic, AdTech or digital media, ideally agency‑side.
• Proven experience building or scaling programmatic offerings for advertisers, with strong exposure to DSPs, CDPs/DMPs and measurement solutions.

Required skills

• DV360
• Amazon DSP
• The Trade Desk
• CDP
• DMP