Regional General Manager

About the role

Etihad Airways is seeking a senior UAE National to lead its commercial strategy for the APAC region. The role involves defining the overall commercial approach, planning and leading an international sales force, and ensuring sales targets are met efficiently to support Etihad's broader objectives.

Key responsibilities

• Define, execute and monitor short‑ and long‑term sales plans aligned with Etihad’s strategy.
• Innovate and lead strategic initiatives to meet sales targets within budget.
• Direct selling activities, resource deployment, channel strategy and customer interactions across the region.
• Champion continuous improvement and standardisation of regional processes.
• Implement new sales techniques to increase revenue and profitability.
• Identify and mitigate major risks impacting sales results.
• Lead, coach and develop regional teams, communicating vision and performance expectations.
• Use data‑driven insights to monitor sales performance and take corrective actions.

Required profile

• Bachelor’s degree or higher in Business or a related field.
• 8‑10 years of aviation industry experience, including at least 5 years in a senior role.
• Proven ability to manage senior‑level relationships and diverse, multi‑country teams.
• Track record of delivering business goals, driving profitability and revenue growth.
• Innovative mindset with a willingness to participate in creative environments.