Sales Manager - Duty Free & Travel Retail (MEA)

About the role

B&S International is looking for a Sales Manager Duty Free to drive commercial growth across the Middle East and Africa in global travel retail. Based in the Dubai office, the role connects global brands with international customers such as airports, border shops, port stores and brand-approved distributors, building long-term partnerships and closing deals that create value for all parties.

Key responsibilities

• Act as the main contact between global brand owners and Duty Free partners, keeping collaboration aligned across all travel retail channels.
• Work across multiple product categories while maintaining close relationships with customers and suppliers.
• Build and strengthen partnerships with brand owners, stakeholders and retail customers through regular market visits and virtual engagement, travelling once or twice a month.
• Develop and implement category strategies that drive sustainable sales growth, profitability and long-term success.
• Analyse market trends, sales performance, customer insights and competitor activity to optimise assortment and support decisions.
• Collaborate with brands and internal teams on new product launches, pricing, promotions and commercial initiatives.
• Negotiate mutually beneficial commercial agreements while balancing profitability with long-term partnerships.
• Prepare regular performance updates and recommendations for senior stakeholders.

Required profile

• At least 3 years of experience in FMCG sales within Duty Free.
• University degree in Business, Marketing or a related field.
• Interest in driving brand partnerships in a region or channel, and experience with distribution.
• Strong analytical skills and a commercial mindset, able to work independently and as a team player.
• Fluent written and spoken English; Arabic, French and/or Hindi are a plus.
• Open to regular travel.

What we offer

• Work in a multinational company with a dynamic, diverse team.
• A collaborative environment encouraging growth and professional development.
• Annual performance-driven bonus and a comprehensive benefits package.
• Other benefits as per UAE labour law.