Sales Manager - MICE

About the role

The Sales Manager – MICE will drive new business and nurture existing client relationships for our meetings, incentives, conferences and exhibitions portfolio on Yas Island, Abu Dhabi. You will be responsible for turning sales opportunities into booked events while ensuring seamless hand‑over to the Event Management team.

Key responsibilities

• Build and maintain relationships with existing and prospective customers through sales calls, entertainment events, FAM trips and trade shows.
• Collaborate with off‑property sales channels to coordinate efforts and avoid duplication.
• Participate in sales calls, generate proposals, draft contracts and manage customer correspondence.
• Identify market trends, competitor activity and target customer needs to maximise revenue.
• Provide accurate turnover information to Event Management for smooth service delivery.
• Deliver exceptional customer service throughout the sales cycle to drive loyalty and increase account share.

Required profile

• 2‑year degree in Business Administration, Marketing, Hotel & Restaurant Management or related field with at least 3 years of sales/marketing experience, OR a 4‑year bachelor’s degree with at least 1 year of relevant experience.
• Proven ability to achieve personal sales targets and contribute to location revenue goals.
• Strong understanding of the MICE market, customer expectations and competitive landscape.

Required skills