Senior Brand Designer for Krak

About the role

Kraken’s money‑app brand Krak is looking for a senior brand designer to shape its visual identity across every touch‑point. You will be the creative lead behind the brand, marketing assets and campaigns that define how Krak looks and feels to users worldwide.

Key responsibilities

• Lead brand refreshes and evolution, owning visual identity, art direction and design standards end‑to‑end.
• Design for the website, product launches, lifecycle emails, paid acquisition, organic social, app‑store assets and events.
• Create 3D models of the card product and other key visuals, and develop motion systems and animations.
• Use AI tools for rapid concepting, production and AI‑assisted pipelines.
• Develop and maintain Krak’s illustration style and a reusable library.
• Build scalable design systems, Figma component libraries, marketing templates and localization‑ready layouts.
• Design creative automation workflows, variable asset systems and modular campaign kits for multi‑format, multi‑market deployment.

Required profile

• 5+ years of professional experience in brand design, preferably within fintech or related digital products.
• Proven ability to set visual standards and maintain brand consistency across diverse channels.
• Strong portfolio demonstrating brand identity work, 3D visualisation, motion design and illustration.
• Experience integrating AI tools and automation into design production.

Required skills

• Creative automation workflows
• Brand design
• Figma