Senior Digital Marketing Manager – Content Creator

About the role

Xpeng Motors is looking for a Senior Digital Marketing Manager who can also produce high‑quality content. Based in the UAE, you will shape the brand’s digital presence across the Gulf region, combining strategic planning with hands‑on video and visual creation.

Key responsibilities

• Develop and execute the end‑to‑end digital marketing strategy for the UAE and KSA, targeting brand awareness and lead generation.
• Conceptualize, script, shoot, and edit video and visual assets that showcase Xpeng’s technology, design, and driving experience.
• Manage all social media channels (Instagram, YouTube, LinkedIn, TikTok, Snapchat) including editorial calendars, community engagement, and performance reporting.
• Collaborate with regional dealers, influencers, and internal stakeholders to launch campaigns and events.
• Monitor regional digital trends, EV market dynamics, and competitor activity.
• Oversee paid advertising campaigns to support product launches and sales objectives.

Required profile

• Bachelor’s degree in Marketing, Communications or a related field; Master’s preferred.
• Minimum 8 years of digital marketing experience, with at least 4 years in the automotive or luxury sector.
• Fluent in English and Arabic.
• Deep knowledge of the GCC market, culture, and luxury consumer behavior.

Required skills

• Performance analytics
• Digital marketing strategy
• Paid digital advertising

What we offer

• Opportunity to lead a high‑visibility brand in a fast‑growing EV market.
• Collaborative environment with regional and global teams.
• Competitive compensation package.