Senior Executive – Marketing Technology Operations (MarTech)

About the role

The MarTech Operations Senior Executive is the operational and technical control point for the marketing technology ecosystem. The role combines hands‑on platform capability with structured service management: diagnosing issues, resolving configuration‑level problems where appropriate, routing engineering defects to the accountable teams, and ensuring marketing platforms remain connected, measurable, healthy and scalable.

Key responsibilities

• Own the MarTech Jira intake process, assess priority and business impact, and ensure every request has a clear owner and next action.
• Configure GA4 properties, data streams and Google Tag Manager tags, triggers and variables; implement and validate marketing events across GA4, Firebase, Adjust, Meta and other paid‑media platforms.
• Maintain hands‑on knowledge of core MarTech stack including Google Ads, Meta Business Manager, Smartly, TikTok, Snap, Supermetrics, Channable and SFMC integration concepts.
• Own technical configuration between source product feeds, Channable/Smartly and downstream marketing platforms; define group‑wide feed and mapping standards.
• Represent MarTech Operations in new site, app, brand and platform‑change workstreams; validate tracking, feeds and platform connectivity before go‑live.
• Identify manual checks and repeated support tasks that can be automated or standardised; use SQL and AI‑assisted tooling to speed up troubleshooting.

Required profile

• Technical curiosity and a structured, evidence‑based approach to troubleshooting.
• Drives issues to resolution without absorbing work that belongs to another team.
• Comfortable with Jira, prioritisation, SLAs and escalation processes.
• Clear communication between Brand stakeholders and Product, Tech and Data teams.
• Understands the commercial impact of tracking, feed and platform issues and seeks automation and self‑service solutions.

Required skills

• SQL – comfortable querying, joining and validating datasets for diagnosis.
• Google Tag Manager and GA4 – hands‑on implementation, QA, debugging and event configuration.
• Web and event tracking – ability to trace signal flow from site/app to dataLayer, GTM and platform endpoints.
• Google Ads / Merchant Center and Meta Business Manager / Events Manager – conversion tracking, pixel and dataset setup, feed connectivity and event diagnostics.
• Product feeds and connectors (Channable, Supermetrics) – feed mappings, connector configuration and health checks.
• Comfortable using LLMs and AI tools to speed up troubleshooting while validating output.

What we offer

• Competitive benefits package including health care and child education contribution.
• Remote and flexible working policies.
• Exclusive employee discounts.
• Learning and development opportunities.