Senior Marketing Engineer

About the role

Drive marketing initiatives for technical electrical products by leveraging engineering expertise, ensuring clear communication between technical and non‑technical stakeholders, and supporting business growth through strategic marketing activities.

Key responsibilities

• Represent the Marketing Department at seminars, exhibitions and training workshops, promoting the company’s image, products and values.
• Conduct market research and intelligence gathering on industry trends, customer behavior and competitor strategies, and translate findings into actionable reports.
• Perform feasibility studies for new markets, identify potential distributors and partners, and recommend go‑to‑market strategies.
• Prepare and manage the annual marketing budget, schedule activities per market and track expenditures against budget.
• Establish KPIs for marketing campaigns, monitor performance and prepare periodic reports highlighting achievements and recommendations.

Required profile

• Bachelor’s degree in Electrical Engineering or a related field.
• Six to ten years of experience in technical marketing or related engineering roles.
• Proven ability to develop and maintain relationships with industry stakeholders, partners and clients.

Required skills

• Advertising Concepts
• Brand Development
• Competitive Analysis
• Customer Relationship Marketing
• Marketing Programs