Senior Partner Marketing Manager (EMEA & APJ)

About the role

Recorded Future, an intelligence company serving over 1,900 clients worldwide, is looking for a Senior Partner Marketing Manager to own how the company presents itself to partners across EMEA and APJ. The role leads partner and technology alliances marketing for both regions, improves partner readiness and drives partner-led pipeline, connecting channel sales, field marketing, technology alliances and the wider marketing team.

Key responsibilities

• Own the partner marketing strategy, frameworks and playbooks for EMEA and APJ across distributors, resellers and service providers.
• Run a quarterly partner marketing planning process with channel sales and marketing, prioritized by partner performance, strategic fit, pipeline potential and budget.
• Ensure a defined share of regional field marketing budgets goes to partner-led pipeline activity, while final spend decisions stay with field marketing.
• Manage the central partner marketing budget and MDF and co-op funds, including allocation, approvals and ROI reporting.
• Own marketing strategy for technology alliances and marketplaces, including AWS and Microsoft private offers, solution-led listings and joint go-to-market initiatives.
• Work with Mastercard's channel organization on joint marketing and go-to-market opportunities.
• Lead partner enablement across both regions, including newsletters, webinars, training, partner summits and sales kickoffs.
• Own partner collateral and co-branded content, and act as the main contact between marketing, regional channel teams and partners, including content on the Channeltivity portal.
• Represent partner marketing needs with sales operations on lead routing, deal registration SLAs and partner reporting.
• Report on marketplace performance, partner readiness and budget ROI, sharing accountability for partner-sourced pipeline.

Required profile

• 5+ years of B2B marketing experience, with significant time in channel, partner or alliances marketing.
• Direct experience building and running a partner marketing strategy and planning process across multiple regions.
• Experience working through influence with channel, sales and marketing teams that own their own budgets.
• Experience managing MDF or co-op funds and tying partner programs to pipeline and ROI.
• Hands-on cloud marketplace experience with AWS or Microsoft, including private offers and co-sell programs.
• Experience building partner enablement programs and running marketing across EMEA and APJ.
• Cybersecurity or technical enterprise B2B background strongly preferred.

Required skills

• Working knowledge of Salesforce, PRM tools and marketing automation.
• Ability to turn technical security concepts into messaging partners can use.