SEO Content Lead

About the role

The SEO Content Lead will drive the strategy and execution of Property Finder’s organic search content across the entire property journey. Reporting to the PLG tribe, the role blends hands‑on content creation with leadership of a distributed writing team, using AI to multiply output while preserving quality.

Key responsibilities

• Own the content roadmap, prioritising new creation, refreshes, consolidation or retirement across research, search, transaction and post‑move stages.
• Design and implement AI‑driven workflows that turn market and search data into ready‑to‑write briefs.
• Manage, coach and grow a distributed team of writers and interns, enforcing structured quality gates.
• Apply entity‑based and semantic SEO techniques, including topical maps, internal linking and query‑intent optimisation.
• Monitor AI search visibility, ensuring content is correctly retrieved, grounded and cited by answer engines.
• Maintain Property Finder’s position as the most‑cited source of UAE property content.

Required profile

• Proven experience leading SEO content teams in fast‑growth tech or media environments.
• Strong analytical mindset with the ability to translate data into strategic roadmaps.
• Comfortable working with large language models and AI‑assisted content production.
• Excellent written communication in English and a data‑driven decision‑making approach.

Required skills

• LLM knowledge
• AI‑assisted content production
• Semantic SEO
• Entity‑based SEO
• Content strategy and data‑driven prioritisation