Social Media Editor

About the role

ITP Media Group is looking for an experienced Social Media Editor to launch and shape GAYA, a global fine‑dining guide, across social platforms. The role blends storytelling, food culture expertise, and deep knowledge of social media to create compelling, audience‑driving content.

Key responsibilities

• Lead and execute GAYA’s social strategy on Instagram, TikTok, YouTube, LinkedIn and emerging platforms.
• Create, commission and publish short‑form video, photography, interviews, graphics, carousels, stories and written posts.
• Attend restaurant openings, events and interviews to capture original content.
• Develop original social franchises and recurring series to build audience recognition.
• Write scripts, captions and headlines with strong tone, pacing and platform‑specific hooks.
• Monitor analytics, set growth targets and optimise content based on performance data.

Required profile

• Demonstrable expertise in Instagram, TikTok, YouTube and their audiences, formats and algorithms.
• Strong editorial judgement and ability to identify stories that perform socially while maintaining brand positioning.
• Excellent copywriting in British English with flawless syntax, vocabulary and punctuation.

Required skills

• Short‑form video production – concept, shoot and edit.
• Social media platform management (Instagram, TikTok, YouTube, LinkedIn).
• Content calendar planning aligned with editorial schedules.