Social Media Executive

About the role

The Social Media Executive will drive the hotel’s social media strategy, building brand awareness, generating inbound traffic and supporting guest experience before, during and after their stay. The role works closely with Marketing, PR and operational teams to ensure a consistent voice across all channels.

Key responsibilities

• Implement and manage social media campaigns across platforms such as Facebook, Twitter, LinkedIn, YouTube and Pinterest.
• Coordinate with internal stakeholders to integrate social media techniques into the hotel’s products, services and corporate culture.
• Monitor, analyze and report on campaign performance, providing insights to Marketing and Editorial teams.
• Manage online reputation, responding to negative feedback and protecting the brand.

Required profile

• Strong project management and organizational abilities.
• Excellent written and verbal communication in English.
• Team player with confidence to lead social media initiatives.
• Detail‑oriented, hands‑on, and willing to experiment.

Required skills

• In‑depth knowledge of Facebook, Twitter, LinkedIn, YouTube, Pinterest and similar platforms.
• Experience with blogging ecosystems relevant to hospitality.
• Ability to analyze social media metrics and translate data into actionable recommendations.
• Familiarity with online reputation management and community engagement.