Social Media Manager

About the role

MINIMALIST, a Dubai‑based luxury accessories brand, is looking for a Social Media Manager to lead its digital presence. You will own the end‑to‑end social media strategy, from ideation through execution, to drive user acquisition, engagement and retention.

Key responsibilities

• Plan and create quarterly, bi‑annual and annual multi‑channel content calendars and campaigns focused on acquisition, engagement and retention.
• Implement, measure and optimise social media strategy and paid campaigns on Instagram, Facebook and Snapchat.
• Translate design concepts into social media assets, manage an asset library, hashtags and timely sales opportunities.
• Copywrite social media posts and email blasts, plan, send, measure and optimise email campaigns using Klaviyo.
• Conduct competitor, market and industry research to identify best practices and emerging trends.

Required profile

• 5–7 years of managerial digital marketing experience in a UAE eCommerce startup or luxury fashion/watches company.
• Strong understanding of Emirati culture and consumer behaviour.
• Outstanding written and verbal communication in English; Arabic is a significant advantage.

Required skills

• Hands‑on experience with Instagram, Facebook, Snapchat and paid advertising.
• Proficiency in Klaviyo, G‑Suite and social media tools such as Hootsuite.
• Familiarity with Adobe Suite for basic graphic design tasks.

What we offer

• Competitive salary with performance‑based incentives.
• UAE visa and permits, health insurance and annual flight ticket allowance.
• Growth and long‑term development opportunities in a rapidly expanding organisation.
• Engaging work environment with a motivated professional team.