Spare Parts Sales Manager – Heavy Equipment

About the role

We are seeking an experienced Spare Parts Sales Manager to drive sales of Liebherr, Caterpillar, Volvo, and Komatsu equipment parts across India and African markets. The role involves proactive cold‑calling, lead generation, and managing the full sales cycle from inquiry to international delivery.

Key responsibilities

• Make daily cold calls using the company‑provided database and contact decision‑makers.
• Identify spare‑part requirements, present solutions, and generate qualified leads.
• Achieve targets for calls, quotations, and closed sales.
• Develop and execute sales strategies for India and Africa.
• Build relationships with dealers, contractors, workshops, fleet operators, and distributors.
• Select appropriate parts using equipment models, serial numbers, OEM numbers, and electronic catalogues.
• Prepare quotations, negotiate terms, and follow up on inquiries.
• Coordinate with purchasing, warehouse, logistics, and export teams to ensure timely delivery.
• Record all activities in the CRM system and produce regular forecasts and performance reports.

Required profile

• Proven experience in cold calling, lead generation, and closing sales.
• Strong background in heavy‑equipment spare‑parts sales, especially for Liebherr, Caterpillar, Volvo, and Komatsu.
• Existing network of dealers or customers in India or Africa is a strong advantage.
• Ability to work independently and meet daily call and sales targets.

Required skills

• Cold calling and lead generation
• CRM system usage
• Spare‑parts identification using OEM part numbers and electronic catalogues
• Export sales and international logistics coordination