User Acquisition Manager – PPC

About the role

Capital.com is hiring a User Acquisition Manager (PPC) to own paid acquisition performance across its Asia and Australia markets. This hands‑on individual contributor role focuses on managing live Google Ads campaigns and driving revenue and ROAS targets.

Key responsibilities

• Own and optimise Google Ads (Search, Performance Max, UAC, Display, YouTube) campaigns across Asia and Australia markets.
• Extend into paid social (Meta, TikTok, Snapchat) where capacity allows to support the regional media mix.
• Manage budget pacing and reallocation across markets and channels.
• Deliver against regional KPI targets such as ROAS and CPA per first‑time deposit.
• Run structured A/B tests on creative, bidding strategy, and audience targeting and report results.
• Monitor iOS attribution limitations (ATT/SKAD) and regional regulatory constraints when planning campaigns.
• Localise campaign strategy to market nuances, including language, competitive landscape, and licensing regimes.
• Partner with regional marketing and compliance stakeholders on creative sign‑off and go‑to‑market timing.
• Liaise directly with Google and, where relevant, Meta/TikTok/Snapchat account teams on platform features and escalations.
• Maintain weekly reporting on spend, revenue, ROAS, and CPA, flagging anomalies early.

Required profile

• 3+ years of hands‑on PPC management, preferably in fintech, trading, or regulated financial services.
• Deep experience with Google Ads (Search, Performance Max, UAC) as the core requirement.
• Experience operating across multiple markets and currencies, with exposure to APAC or ANZ paid media a strong plus.
• Analytical fluency to interpret performance dashboards and make budget or bidding decisions.
• Comfort with compliance‑driven creative constraints and willingness to learn the company’s compliance doctrine.
• Fluent written and verbal English; additional Asia‑region language skills are a plus.

Required skills

• Google Ads (Search, Performance Max, UAC, Display, YouTube)
• Meta Ads Manager (optional)
• TikTok Ads (optional)
• Snapchat Ads (optional)
• iOS ATT / SKAdNetwork attribution knowledge
• A/B testing methodology