Associate Director, Domestic Marketing

About the role

As Associate Director, Domestic Marketing, you will lead innovative marketing strategies that elevate Sony Music's domestic artist roster and drive audience growth across streaming, social, and digital platforms in the Middle East.

Key responsibilities

• Develop and execute integrated marketing campaigns for domestic artists, maximizing reach, engagement, and commercial performance.
• Lead social media, content development, digital advertising, streaming marketing, and CRM initiatives for assigned artists.
• Build comprehensive campaign timelines, content strategies, and activation plans aligned with artist and business objectives.
• Partner closely with artist managers, touring teams, publicists, promoters, and brand partners to ensure campaign success.
• Develop strategic partnerships with DSPs, brands, media agencies, and other key partners to expand audience reach.
• Monitor streaming, audience, and campaign performance, conduct post‑campaign analysis, and provide actionable insights.
• Manage campaign budgets effectively while achieving ROI targets.

Required profile

• Proven experience leading integrated marketing campaigns for music artists.
• Strong stakeholder management and partnership development skills.
• Ability to work with data and use it in decision‑making.
• Creative mindset with a focus on culturally relevant fan experiences.

Required skills

What we offer

• Opportunity to shape breakthrough campaigns for leading artists in a dynamic market.
• Collaboration with cross‑functional teams across A&R, Commercial, Sales, Creative Services, Finance, and Operations.