B2B Embedded Partnerships Marketing Manager (Dubai)

About the role

As the Marketing Manager for Embedded Partnerships at Sokin, you will lead the marketing motion for the GCC embedded‑finance business. Working closely with the Partnerships team and central Marketing functions, you will translate commercial priorities into high‑impact programmes that educate the market, strengthen partner relationships and generate qualified pipeline.

Key responsibilities

• Own the GCC partnerships marketing programme, focusing on market education, category development, partner engagement and pipeline contribution.
• Develop marketing programmes that support long, complex sales cycles and articulate the commercial value of embedded finance and payments infrastructure.
• Create thought‑leadership content, use cases and sales‑enablement materials to drive opportunity progression.
• Collaborate with the Partnerships team on account strategy, relationship building and pipeline development.
• Leverage strategic memberships and industry associations for content, events and commercial activation.
• Manage relationship‑led activations such as curated client events, sponsorships and executive hosting.
• Coordinate with central Marketing (brand, digital, product, communications) to deliver locally relevant activities aligned with global strategy.
• Measure marketing effectiveness and pipeline contribution, using insights to refine the GCC playbook.

Required profile

• 5+ years of B2B marketing experience in fintech, payments, SaaS or related technology sectors.
• Direct experience in embedded finance, payments infrastructure, platform partnerships or API‑based businesses preferred.
• Strong understanding of lengthy B2B sales cycles and multi‑stakeholder decision processes.
• Proven ability to develop category education, thought‑leadership content and use cases that simplify complex technology.
• Entrepreneurial, commercially minded with a track record of hands‑on execution in high‑growth environments.
• Excellent stakeholder, project and communication management skills across partnerships, product, senior leadership and external agencies.