Brand Manager

About the role

We are seeking a passionate, commercially‑minded Brand Manager to drive growth across a dynamic cluster of markets. You will translate global brand strategies into locally relevant activation plans, uncover growth opportunities through consumer insights, and bring brands to life with excellence in execution.

Key responsibilities

• Translate global brand and consumer segment strategies into locally relevant cluster plans, aligning with business priorities and market opportunities across multiple countries.
• Build and manage the annual segment activation calendar, coordinating campaigns, initiatives and innovation launches to generate consistent brand growth.
• Identify, evaluate and prioritize growth opportunities by understanding consumer occasions, need states and target cohorts.
• Develop, localise and deploy marketing toolkits, assets and activation guidelines to ensure efficient execution while maintaining brand consistency.
• Drive flawless execution of integrated marketing campaigns across all markets, delivering on time, on budget and in line with brand standards.
• Partner with agency ecosystem and external partners to create compelling consumer‑facing content, creative assets and media activations.
• Contribute to cluster media strategy, optimise channel selection, investment allocation and audience targeting.
• Monitor and analyse brand health, media effectiveness and commercial performance KPIs, recommending actions to improve results.
• Consolidate consumer, shopper, customer and competitive insights to build a clear understanding of segment dynamics.
• Provide market feedback and insight‑driven recommendations to global teams to shape future strategies.

Required profile

• Strong marketing experience within the FMCG industry with a solid understanding of brand building and consumer‑focused marketing.
• Proven experience managing marketing projects from planning through successful execution.
• Experience developing clear creative briefs and adapting global campaigns for local markets.
• Hands‑on experience planning and delivering engaging social media and digital activation campaigns.
• Strong coordination skills with experience managing initiatives across multiple markets, functions and stakeholders.