Brand Marketing Executive

About the role

Philip Morris International is transforming its business toward a Smoke‑Free future. The Brand Marketing Executive will join the Brand Marketing team in Dubai, supporting the rollout of innovative, less‑harmful tobacco alternatives across digital and offline channels.

Key responsibilities

• Assist in the execution and deployment of brand campaigns across CRM, website, social media and offline touchpoints.
• Translate campaign strategies into creative briefs, ensuring consistency and quality across all brand communications.
• Coordinate with external creative agencies, manage day‑to‑day communications and review final assets before launch.
• Support localisation of brand assets, email creation, website updates and social media content deployment.
• Maintain campaign toolkits and organise multi‑channel execution resources.
• Track basic budgets, monitor project pipelines and prioritize tasks to meet deadlines.
• Conduct pre‑launch testing, quality assurance checks and post‑launch optimisation.

Required profile

• Inquisitive, creative and results‑driven mindset.
• Motivated by working on innovative Smoke‑Free products.
• Strong organisational skills with the ability to manage multiple tasks simultaneously.

Required skills

• Experience with CRM platforms and digital campaign tools.
• Familiarity with website content management and social media publishing.
• Basic budget tracking and project management capabilities.