Creative Copywriter

About the role

Trendylol Growth is looking for a highly creative and strategic Copywriter to shape and amplify the brand voice across the Gulf region. You will work closely with product, category, and operations teams to translate consumer insights and regional trends into compelling narratives for both digital and traditional media.

Key responsibilities

• Craft clear, concise, and engaging copy for TV, outdoor, digital ads, and video scripts targeting the Gulf market.
• Collaborate with stakeholders to develop copy variations that meet specific voice and tone guidelines.
• Create monthly communication plans and wording that align with the brand vision across all regional touchpoints.
• Leverage consumer insights, data, and regional trends to keep the brand relevant and evolve the tone of voice.
• Adapt writing styles for consumer, employee, and B2B audiences as needed.
• Provide local insights and generate value‑added ideas for the communications calendar.
• Ensure all content is culturally relevant and timely by following the regional agenda.
• Handle ad‑hoc copywriting requests and editorial tasks for various departmental projects.

Required profile

• Bachelor's or Master's degree in Communications, Marketing, or a related field.
• Extensive copywriting experience in an advertising agency or tech/e‑commerce environment.
• Native Arabic speaker with full proficiency in Modern Standard Arabic and deep knowledge of Gulf dialects.
• Professional proficiency in English for international coordination.
• Strong editorial sensibilities and a proven ability to deliver high‑quality, business‑focused output.
• In‑depth understanding of Gulf audiences, cultural nuances, and regional consumer behavior.
• Availability to work a Monday‑Friday schedule aligned with global operations.

Required skills