CRM Coordinator

About the role

The CRM Coordinator will join Aman Group’s Dubai corporate office to support the planning, execution and optimisation of CRM activities across the global luxury brand. Reporting to the CRM Manager, you will be responsible for delivering email campaigns, managing customer journeys and ensuring data quality to drive guest engagement, loyalty and revenue.

Key responsibilities

• Assist the CRM Manager in implementing the global CRM strategy, campaign calendar and customer engagement roadmap.
• Translate CRM briefs into creative briefs with the Content Marketing team, maintaining brand standards.
• Build, manage and optimise responsive email templates within the CRM platform.
• Execute audience segmentation, personalisation and dynamic content to improve campaign relevance.
• Conduct testing, quality assurance and proofing before campaign deployment.
• Monitor and report on performance metrics such as open rates, click‑through rates, conversions and KPIs.
• Support automated customer journeys across acquisition, onboarding, pre‑arrival, post‑stay, retention and loyalty programmes.
• Maintain audience data, preferences, suppression lists and overall CRM data quality, including VIP communications.
• Assist with CRM platform administration, workflow management, troubleshooting and rollout of new capabilities while ensuring GDPR compliance.

Required profile

• 2–4 years of experience in CRM, email marketing or marketing automation, preferably in luxury hospitality, travel or premium consumer brands.
• Strong organisational skills, attention to detail and ability to manage multiple priorities in a fast‑paced environment.
• Analytical mindset with experience in campaign data reporting and a commitment to continuous improvement.
• Passion for innovation, experimentation and emerging CRM capabilities, including AI.

Required skills

• Hands‑on experience with Braze or similar marketing automation platforms.
• Experience with Salesforce Marketing Cloud or comparable CRM systems.
• Proficiency in building and optimising email templates, audience segmentation and customer journey execution.