Customer Acquisition Manager – Digital Banking

About the role

The Customer Acquisition Manager will lead digital‑first strategies to attract new‑to‑bank customers for Mashreq’s Retail Banking division. Working closely with marketing, product, technology and compliance teams, you will drive high‑quality acquisition while maintaining cost efficiency and regulatory standards.

Key responsibilities

• Define and own end‑to‑end acquisition strategy for assigned banking products and customer segments.
• Set acquisition targets, budgets, channel mix and CPA benchmarks aligned with annual plans.
• Manage performance marketing across paid channels such as Google, Meta, TikTok, programmatic and affiliates.
• Optimize campaigns for account opening, KYC completion and funding events.
• Own acquisition budgets, track spend, CPA trends and ROI, and provide forecasts and variance analysis.
• Ensure all activities comply with banking regulations, CPR guidelines and internal policies.
• Maintain performance dashboards, analyse funnel metrics and present data‑driven insights to senior stakeholders.

Required profile

• Minimum 8 years of experience in performance marketing, preferably within banking or financial services.
• Proven track record of scaling digital acquisition campaigns with measurable ROI.
• Strong analytical mindset with ability to interpret data and drive optimisation.
• Excellent collaboration skills to work cross‑functionally with product, tech, analytics and compliance teams.

Required skills

• Google Ads
• Meta Business Manager
• Google Analytics
• AppsFlyer
• Adjust
• Kochava
• TikTok advertising
• Programmatic advertising
• Affiliate marketing