Customer Strategy Activation Specialist

About the role

The Customer Strategy Activation Specialist will support the Customer Strategy team in designing and executing global customer lifecycle communications. This role focuses on building customer relationships, increasing lifetime value, and delivering automated, event‑driven communications across multiple channels.

Key responsibilities

• Assist in defining business objectives for each lifecycle stage and sub‑stage, identifying triggers and events.
• Develop audience segments with the Customer Insights team and plan activation activities.
• Coordinate planning and prioritisation sessions with Skywards, Product, eCommerce, dnata and other group brands.
• Analyse customer behaviour data to align contact strategies with the lifecycle framework.
• Measure success metrics of global communications and recommend optimisations.
• Implement marketing technology for specific use cases and apply best‑practice campaign testing.
• Collaborate with digital marketing, CCMB and other business units to ensure cross‑channel integration.

Required profile

• Completed degree in Marketing, Business or Economics (12+3).
• Minimum 5 years of experience in Marketing, Media Communication or a similar role.
• Strong understanding of customer lifecycle frameworks and data‑driven activation.

Required skills