Digital Brand and Communication Manager

About the role

This position will own the brand’s digital presence, driving awareness, engagement and reputation across international markets. Working closely with senior stakeholders, you will shape compelling communications and content strategies while expanding visibility on both traditional and emerging AI‑driven discovery platforms.

Key responsibilities

• Lead and evolve global brand messaging, ensuring consistency across all customer‑facing channels.
• Develop and execute integrated communications strategies that boost awareness, trust and customer consideration.
• Create engaging social media and content programmes to grow audience interaction and community loyalty.
• Build and scale influencer, ambassador and affiliate partnerships that drive brand visibility and commercial growth.
• Establish strong relationships with media, industry publications and content creators to enhance reputation and credibility.
• Design strategies to strengthen visibility on AI‑powered search, discovery and recommendation platforms.
• Monitor brand sentiment, identify amplification opportunities for customer stories, product innovation and advocacy.
• Analyse performance data and present actionable insights to improve engagement, acquisition and overall brand impact.

Required profile

• Proven experience leading global brand communications and digital storytelling.
• Demonstrated ability to develop and implement integrated marketing and PR programmes.
• Strong track record of managing influencer, affiliate and ambassador networks.
• Excellent relationship‑building skills with media, industry outlets and content creators.
• Analytical mindset with experience turning data into strategic recommendations.

Required skills

• Social Media Management
• Influencer Marketing
• Affiliate Marketing
• Public Relations
• AI‑powered Search Optimization
• Data Analytics

What we offer

• Opportunity to shape a fast‑growing international premium consumer brand.
• Exposure to cutting‑edge digital innovation and AI‑driven discovery platforms.
• Collaborative environment with senior stakeholders and global teams.