Digital Marketer – B2C (2+ yrs experience)

About the role

Bodytree, a premium wellness studio in Abu Dhabi, is seeking a hands‑on Digital Marketer to drive B2C growth across its digital channels. Reporting directly to the CEO, you will own daily operations for social media, paid advertising, email marketing, and performance reporting while collaborating closely with an in‑house Video Producer.

Key responsibilities

• Lead campaign ideation, build content plans and brief the Video Producer for launches, offers and community activations.
• Plan, schedule and manage organic content on Instagram, Facebook and TikTok; handle community engagement.
• Create basic visual assets using Canva, CapCut and AI‑generation tools to support daily posting and ad variations.
• Manage and optimise Meta Ads, TikTok Ads and Google Ads campaigns to drive class bookings and package sales.
• Produce weekly/monthly newsletters, maintain automated email flows and segment the CRM for retention campaigns.
• Navigate the existing marketing tech stack, track performance and deliver weekly/monthly reports.
• Support promotion of workshops, events, launches and brand collaborations.

Required profile

• 2+ years of professional digital marketing experience in a B2C environment.
• Proactive, hands‑on mindset with strong ownership and the ability to work independently.
• Comfortable learning and using new AI tools, marketing software and CRMs.

Required skills

• Meta Ads
• TikTok Ads
• Google Ads
• Canva
• CapCut
• AI generation tools
• CRM platforms