Digital Marketing Executive – Coffee & F&B

About the role

Al Gahwa Al Arabiya is seeking a dynamic Digital Marketing Executive to lead innovative marketing initiatives for its coffee products, equipment, and café business. The role focuses on boosting brand awareness, driving customer engagement, and supporting overall business growth within the coffee and F&B sector.

Key responsibilities

• Develop and implement strategic marketing plans for coffee products, equipment, and café operations.
• Plan and execute digital campaigns across social media, Google Ads, email marketing, and other online channels.
• Create engaging content for social media, websites, promotional materials, and campaigns.
• Coordinate product launches, seasonal promotions, in‑store campaigns, and brand activation events.
• Maintain consistent brand identity across all marketing touchpoints.
• Conduct market research to analyse customer trends, competitor activity, and new opportunities.
• Collaborate with sales and operations teams to design campaigns that increase footfall and revenue.
• Manage relationships with agencies, designers, photographers, influencers, and media partners.
• Monitor campaign performance using analytics tools and prepare improvement recommendations.
• Ensure all marketing activities align with business objectives and brand standards.

Required profile

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• 3‑5 years of proven marketing experience in the coffee and Food & Beverage industry.
• Strong understanding of coffee shop marketing, customer engagement, retail promotions, and brand development.
• Excellent communication, presentation, and organizational skills.
• Creative mindset with strong attention to detail and ability to manage multiple projects.
• Ability to work independently and collaboratively in a fast‑paced environment.

Required skills

• Digital marketing and social media management
• Search Engine Optimization (SEO)
• Online advertising (Google Ads, email marketing)
• Content creation
• Marketing analytics tools
• Microsoft Office suite
• Graphic design software – Adobe Creative Suite or Canva

What we offer

• Competitive salary based on qualifications and experience
• Employment visa and benefits in accordance with UAE Labour Law
• Professional development and career growth opportunities
• Collaborative and innovative work environment
• Chance to contribute to the growth of a leading coffee and F&B company