Digital Marketing Executive

About the role

We are looking for a Digital Marketing Executive to drive the day‑to‑day digital performance of a portfolio of restaurant brands in Dubai. You will plan, execute and optimise paid and organic campaigns across Meta, TikTok, Google and Snapchat, linking results to reservations, covers and orders. The role also blends content writing and design, allowing you to switch between copy, analytics and creative briefs throughout the day.

Key responsibilities

• Own monthly organic social calendars for each brand on Instagram and TikTok, balancing food, people, venue and promotional content.
• Write all campaign and channel copy: ad headlines, primary text, social captions, email newsletters, landing pages, offers and Google Business posts, adapting to each brand’s distinct voice.
• Design and adapt campaign assets (static images, carousels, stories, simple motion graphics) in Canva and Adobe Creative Suite; resize and version creatives for every placement and draft clear briefs for larger projects.
• Track and report weekly and monthly on KPIs such as reach, engagement, CTR, CPA, ROAS, reservations and delivery orders, building dashboards and actionable recommendations.
• Maintain and optimise Google Business profiles, menus and listings; manage review platforms and keep website content search‑friendly.
• Coordinate end‑to‑end campaign rollouts with restaurant operations, chefs and the content team, aligning shoots, launch dates, influencer activity and in‑venue moments.
• Monitor competitor activity and platform trends in Dubai’s F&B scene, proposing new formats and placements before they become mainstream.

Required profile

• 3‑5 years of digital marketing experience, preferably within F&B, hospitality or lifestyle brands in the UAE/GCC.
• Proven experience in content strategy, writing and planning.
• Strong copywriting and storytelling ability.
• Organised, deadline‑driven and capable of managing multiple brands and calendars simultaneously.

Required skills

• Canva
• Adobe Photoshop
• Adobe Illustrator
• Adobe Creative Suite
• Meta Insights
• Google Analytics 4
• Email/CRM platforms
• SevenRooms
• OpenTable
• ETAP
• Google Business profile management