Digital Marketing Executive

About the role

Areen East & West (AEW) is seeking a proactive Digital Marketing Executive to lead the online presence of its assigned brands in Dubai. Reporting to the Marketing Head, you will translate strategic goals into effective digital campaigns that boost brand visibility and drive conversion across social, web, and paid channels.

Key responsibilities

• Manage social media accounts for each brand, including content calendars, posting, community interaction and performance tracking.
• Collaborate with brand teams to create digital content that aligns with positioning, campaign priorities and business objectives.
• Oversee website management – updating content, uploading products, creating landing pages and continuous optimisation.
• Plan, execute and optimise paid campaigns on platforms such as Google Ads and Meta (Facebook/Instagram).
• Work with e‑commerce and sales teams to increase traffic, improve conversion rates and support online business growth.
• Monitor digital trends, competitor activity and emerging opportunities, proposing new ideas and initiatives.
• Track KPIs, prepare regular performance reports and turn insights into actionable improvements.

Required profile

• Bachelor’s degree in Marketing, Business, Digital Media or a related field.
• 4–6 years of hands‑on experience in digital marketing, managing multiple brands and projects.
• Proven experience in performance marketing and paid‑campaign optimisation.
• Solid understanding of e‑commerce fundamentals, traffic, conversion, ROAS and digital funnels.

Required skills

• Google Ads
• Meta Ads (Facebook/Instagram)
• Shopify (or similar CMS platforms)
• Google Analytics