Digital Marketing Manager

About the role

The Digital Marketing Manager will lead the end‑to‑end digital ecosystem for The Luxe Developers, driving brand visibility, lead generation and performance marketing across B2B and B2C channels. The role blends strategic planning, data‑driven optimisation and creative direction to support the company’s luxury real‑estate growth objectives.

Key responsibilities

• Plan, launch and optimise full‑funnel paid and organic campaigns on Meta, Google (Search, Display, YouTube), TikTok, Snapchat, LinkedIn and WhatsApp.
• Oversee CRM hygiene, lead routing, lifecycle mapping and build automated workflows using Zapier and platform integrations.
• Integrate AI tools such as Ziwo and CallGear for lead qualification, content creation and workflow efficiency.
• Manage analytics stack (GA4, GTM, Meta Pixel) and create custom KPI dashboards to improve CRO, CPL, CPQL, CTR, CPC and ROAS.
• Direct luxury real‑estate copywriting, video scripting and visual art direction to ensure premium brand consistency.
• Execute technical, local and content SEO audits, schema recommendations and optimise landing pages and Google Business Profiles.
• Develop targeted email and WhatsApp broadcast and nurture campaigns, and design channel‑partner acquisition strategies.
• Lead social‑media content creation, storytelling and calendar planning for the team.

Required profile

• Bachelor’s degree in Marketing, Business Administration, Communications or a related field.
• 6–10+ years of experience in digital, performance or growth marketing, preferably in luxury real‑estate or premium consumer brands.
• Strong analytical mindset, excellent copywriting and communication skills, and proven leadership of agency and internal teams.

Required skills

• Meta Ads platform
• Google Ads (Search, Display, YouTube)
• TikTok, Snapchat and LinkedIn advertising
• WhatsApp Business messaging
• CRM systems and lead automation
• Zapier workflow automation
• AI tools (Ziwo, CallGear)
• Google Analytics 4 (GA4)
• Google Tag Manager (GTM)
• Meta Pixel tracking
• Technical SEO and schema markup
• Email marketing platforms
• WhatsApp marketing