Digital Marketing Manager

About the role

As a core member of beOnd’s Marketing team, the Digital Marketing Manager will drive the company’s digital strategy, overseeing paid and organic campaigns that boost brand awareness and direct bookings. Working closely with the VP Brand & Marketing, you will help expand beOnd’s global network through data‑driven initiatives.

Key responsibilities

• Design, implement and manage performance marketing campaigns across PPC, display, social and programmatic channels.
• Manage and optimise owned and third‑party channels such as Google Ads, Facebook, Instagram, LinkedIn and OTAs to increase traffic and conversions.
• Create and optimise paid and organic social campaigns, ensuring brand consistency and audience relevance.
• Collaborate with Commercial, IT and Brand teams to align digital tactics with overall business goals and improve the user journey.
• Use analytics tools to monitor, measure and report on campaign effectiveness, making data‑driven optimisation decisions.
• Assist the Head of Marketing with additional deliverables for new routes and target audiences.
• Monitor online brand reputation and guide responses to customer inquiries on social platforms.
• Gather customer insights from digital channels to inform broader marketing and commercial strategies.

Required profile

• Bachelor’s degree in Marketing, Business Administration, Communications or a related field.
• 7+ years of experience in digital marketing with a proven track record managing multiple channels.
• Strong project‑management and organisational skills, able to juggle complex workloads.
• Excellent communication and interpersonal abilities, comfortable working with senior stakeholders.
• Resilient, adaptable and collaborative mindset suited to a fast‑moving start‑up environment.

Required skills

• Google Ads
• Facebook Ads
• Instagram Ads
• LinkedIn Ads
• Programmatic advertising platforms
• Google Analytics
• SEO tools
• Social media management tools
• CRM software