Digital Marketing Manager - Restaurants

About the role

Foodpeople, a leading international restaurant operator, is seeking an energetic Digital Marketing Manager to drive the digital agenda for its global restaurant portfolio. Based in Dubai, you will work closely with digital teams worldwide to shape strategy, optimise performance and enhance customer engagement across loyalty, CRM, e‑commerce and social media channels.

Key responsibilities

• Develop and lead a cohesive digital strategy across all markets, ensuring brand consistency and measurable impact.
• Own and optimise website UX, media buying and social media campaigns to maximise performance.
• Lead the continuous development and optimisation of the brand’s mobile app as a core loyalty channel.
• Partner with regional teams to roll out initiatives and ensure seamless execution.
• Drive data‑driven loyalty and CRM programmes to increase customer retention.
• Act as the digital brand guardian, aligning performance metrics with business goals and customer experience.
• Manage agency partnerships or in‑house digital functions as required.
• Produce regular digital performance reports and analytics, demonstrating clear ROI.

Required profile

• Proven experience in a digital leadership role within restaurant, hospitality or consumer‑facing brands.
• Strong background in loyalty, CRM, e‑commerce and social media with a performance‑focused mindset.
• Experience managing agency relationships or leading in‑house digital teams.
• Hands‑on attitude combined with strategic thinking; comfortable leading teams and executing tasks personally.
• Excellent communication and stakeholder management skills.

Required skills

• Web optimisation
• Digital performance reporting
• Social media management
• Loyalty CRM platforms
• Digital strategy development
• E‑commerce solutions
• Digital programming
• Analytics and data interpretation