Digital Marketing Specialist AE

About the role

Simera is looking for a creative and analytical Digital Marketing Specialist to design, launch, and optimise digital campaigns that boost brand visibility, generate qualified leads, and support business growth in the UAE market.

Key responsibilities

• Develop and execute comprehensive digital marketing strategies across channels such as Google Ads, Meta Ads, LinkedIn, and other paid platforms.
• Perform keyword, audience, and competitive research to uncover growth opportunities.
• Create and optimise content for websites, social media, email, and advertising assets.
• Monitor budgets, traffic, conversions and other key performance indicators, adjusting campaigns to improve ROI.
• Produce performance reports with actionable insights and conduct A/B testing on ads, landing pages, and audience segments.
• Collaborate with content, design, sales and other teams to ensure consistent messaging.
• Support SEO initiatives, including on‑page optimisation and content recommendations.
• Manage email marketing campaigns and audience segmentation when required.
• Track website analytics using Google Analytics or similar tools and stay updated on industry trends and new marketing technologies.

Required profile

• Strong analytical mindset with a data‑driven approach to optimisation.
• Excellent communication skills and ability to work cross‑functionally.
• Detail‑oriented, proactive and able to manage multiple campaigns simultaneously.

Required skills

• Google Ads
• Meta Ads
• SEO and SEM
• Social media advertising
• Email marketing platforms
• Keyword research and audience analysis
• Google Analytics or similar analytics tools