Digital Marketing Specialist – Real Estate (Dubai)

About the role

SURE Real Estate is seeking a results‑driven Digital Marketing Specialist to boost its online presence and generate high‑quality leads for Dubai property projects. You will own paid‑media campaigns, SEO initiatives, and creative content production while collaborating closely with sales and creative teams.

Key responsibilities

• Plan, launch and optimise campaigns on Meta, Google, LinkedIn and other platforms with a focus on CPL, conversion rates and ROI.
• Develop paid‑media strategies for real‑estate listings, projects and lead‑generation funnels.
• Monitor performance, conduct A/B testing and scale successful ads while improving under‑performing ones.
• Build and manage audience segments, retargeting and look‑alike audiences.
• Collaborate with sales to enhance lead quality and track the journey from lead to deal.
• Execute SEO tactics – keyword research, on‑page optimisation, competitor analysis – to increase organic traffic.
• Analyse data using Google Analytics, Search Console, Meta Business Suite and other tools.
• Create compelling ad copy, hooks, headlines and work with designers on static, carousel, Reel and video creatives.
• Leverage AI tools for content creation, research and campaign testing.
• Prepare regular performance reports with insights and recommendations.

Required profile

• 6+ years of hands‑on digital marketing experience, preferably in performance and lead‑generation.
• Proven track record in managing Meta Ads and Google Ads campaigns.
• Strong analytical mindset with the ability to interpret data and optimise results.
• Excellent copywriting and creative thinking abilities.
• Experience in the UAE/Dubai real‑estate market is a strong advantage.
• Comfortable working in a fast‑paced, target‑driven environment.

Required skills

• Meta Ads Manager
• Google Ads
• Google Analytics
• Google Search Console
• SEO tools and techniques
• Canva, CapCut, Photoshop (or similar creative tools)
• AI marketing tools (e.g., content generators, testing assistants)