Full-Stack Digital Marketing Manager

About the role

AwririAafyah Innovations is launching Awriri, a Doctor Positioning System for the GCC, and needs a Full-Stack Digital Marketing Manager to build the entire marketing engine from scratch. You will own the complete 360° funnel, from brand awareness to paid‑subscriber retention.

Key responsibilities

• Develop and manage Awriri’s presence on LinkedIn, Instagram, Facebook, and X, creating channel‑specific content.
• Design and execute SEO/GEO/AEO strategies, including keyword research, on‑page optimisation, and backlink building.
• Plan, launch, and optimise paid campaigns on Meta, LinkedIn, and Google, managing CAC targets and budget.
• Create high‑converting landing pages, ad creatives, and run continuous A/B tests.
• Drive free sign‑ups through app traffic, onboarding email sequences, and in‑app messaging.
• Design conversion campaigns to move free users to paid subscriptions, using behavioural triggers and limited‑time offers.
• Implement retention programmes, lifecycle campaigns, and grow an online community of healthcare professionals.

Required profile

• Proven experience building and managing end‑to‑end digital marketing funnels.
• Track record of scaling brand awareness, lead acquisition, and subscription conversion.
• Ability to analyse funnel performance and iterate quickly.

Required skills

• SEO strategy and execution
• Google Ads (Search, Display)
• Meta (Facebook & Instagram) advertising
• LinkedIn advertising
• Landing page creation and optimisation
• A/B testing
• Email marketing automation
• In‑app messaging and user onboarding