Global Head of Digital Growth & Platforms

About the role

You will own ic.com and IC's wider digital ecosystem end‑to‑end, covering the website, apps, portals, performance marketing, customer experience, data and attribution, affiliate and partnerships, content and SEO, and lifecycle marketing. Reporting to the General Manager, you will be the digital champion accountable for growth, revenue and customer experience.

Key responsibilities

• Lead the rebuild of ic.com and oversee the entire digital ecosystem, including apps, client portals and performance marketing.
• Own the product roadmap, release governance and platform accountability for all acquisition and experience channels.
• Drive measurable growth and revenue through data‑driven acquisition, CRO and lifecycle marketing.
• Build and scale a data and attribution stack (CDP, multi‑touch attribution, lead scoring) to inform budget and channel decisions.
• Lead a multi‑disciplinary team spanning technical, creative and analytical functions.

Required profile

• 8+ years in senior digital, growth or product marketing leadership, preferably in fintech, brokerage or high‑volume e‑commerce.
• Proven track record of owning a website or digital platform as a product with roadmap and release ownership.
• Deep hands‑on experience running performance marketing at scale, managing CPA/CAC and multi‑channel budgets.
• Experience embedding customer experience as a measurable, cross‑functional practice.
• Background in regulated environments (financial services, trading) is a strong plus.

Required skills

• Web architecture
• Content Management Systems (CMS)
• Customer Data Platforms (CDP)
• Attribution methodology (multi‑touch, lead scoring)
• Performance marketing platforms and multi‑channel budget allocation
• CPA and CAC management
• Conversion Rate Optimization (CRO)