Group Account Director - Technology PR

About the role

Burson is seeking a highly strategic Group Account Director to lead its technology communications portfolio across the MENA region. The role combines senior account leadership with deep expertise in both B2B and consumer technology narratives, helping world‑leading tech brands shape reputation and drive business outcomes.

Key responsibilities

• Lead and strategically manage a portfolio of high‑profile technology accounts, ensuring alignment with client objectives and Burson’s standards of excellence.
• Develop and execute integrated PR and communications strategies that blend corporate reputation, B2B storytelling, and consumer‑focused campaigns.
• Oversee media relations, influencer engagement, and thought‑leadership initiatives to amplify client messages.
• Collaborate with AI‑driven insight teams to produce data‑driven narratives and measurable outcomes.
• Mentor senior account teams, foster a culture of curiosity and innovation, and drive commercial growth.

Required profile

• Extensive senior‑level experience in technology communications, preferably within B2B and consumer sectors.
• Demonstrated ability to manage large, complex accounts and deliver measurable PR results.
• Strong commercial acumen and a passion for emerging technology trends.
• Excellent leadership, client‑facing, and strategic thinking skills.

Required skills

• Influencer Engagement
• Advanced PR Measurement Tools
• Media Relations
• Data‑Driven Insights
• Thought Leadership Strategies
• Consumer Technology Communications