Group Head – Creative (In-House Studio Lead)

About the role

We are partnering with a leading diversified lifestyle and real estate group to appoint a Group Head of Creative, responsible for building and scaling a high-performance in-house creative studio. This role will shape a best-in-class content engine delivering fast, high-quality, performance-driven creative across multiple business verticals.

Key responsibilities

• Lead and scale an in-house creative studio delivering multi-channel content at pace.
• Oversee the full content production lifecycle—from briefing through to delivery.
• Build efficient workflows, SLAs, and resource-planning models.
• Ensure strong brand consistency and high creative standards across all outputs.
• Partner with Brand, Performance Marketing, CX, and Communications teams for unified storytelling.
• Manage internal teams, freelancers, and external production partners.
• Develop content formats designed for testing, optimisation, and performance uplift.
• Drive operational efficiency through asset reuse and digital asset management (DAM) systems.

Required profile

• Proven experience leading in-house studios, creative teams, or content production units at scale.
• Strong background across digital content, video production, and integrated campaigns.
• Balance of creative judgment and operational excellence.
• Experience in fast-paced, multi-brand or multi-business environments.
• Data-driven mindset with focus on performance and optimisation.
• Strong stakeholder management and leadership capabilities.

Required skills

• Digital content
• Integrated campaigns
• Video Production
• Digital asset management (DAM) systems
• Brand storytelling
• Performance-driven creative
• Content Creation
• Content production lifecycle
• Resource Planning
• Workflows
• SLAs