Head of Social Media

About the role

We are looking for a bilingual Senior Social Media Lead to define and drive a high‑impact social presence across the UAE and international markets. Reporting to senior leadership, you will set strategy, narrative and creative standards for Arabic and English channels, aligning internal teams, agencies and partners behind a unified social agenda.

Key responsibilities

• Own the social media strategy, including platform mix, audience priorities, content pillars and annual calendar.
• Lead always‑on publishing, campaigns, leadership content and live‑event coverage.
• Set Arabic‑first editorial, creative and tone‑of‑voice standards across all channels.
• Align stakeholders and partners to enable fast, well‑governed publishing.
• Build performance frameworks covering growth, sentiment, share of voice, engagement, reach and conversion.
• Lead social listening, issues management and escalation protocols with Corporate Communications.
• Drive innovation through new formats, platform‑first ideas and test‑and‑learn initiatives.
• Manage agencies, creators, influencers, paid amplification and the social budget.
• Develop and lead an in‑house team covering content, community and analytics.

Required profile

• Full professional fluency in Arabic and English, with the ability to write, edit and approve Arabic social content.
• 15+ years of experience in social media, digital communications or brand marketing, including senior ownership of a social function.
• Strong knowledge of the UAE media, government, business and cultural landscape.
• Proven record of delivering measurable results for major corporate or brand social channels.
• Experience in a large, matrixed and highly governed organisation.
• Confidence presenting strategy, investment decisions and performance outcomes to senior executives.

Required skills

• Analytics
• Social listening
• Publishing
• Paid social
• AI‑enabled content tools