Inbound Marketer – Remote

About the role

We are looking for an Inbound Marketer to design and run end‑to‑end inbound marketing programs that turn content into qualified leads. The role is fully remote, preferably based in the Middle East, and works on U.S. business hours.

Key responsibilities

• Create SEO‑optimized blog posts, landing pages, website copy and other inbound assets aligned with search intent and buyer journey.
• Develop lead magnets such as guides, checklists and playbooks and craft conversion‑focused CTAs, thank‑you pages and nurture content.
• Optimize existing content for traditional search, AI‑driven search experiences, featured snippets and AI summaries.
• Manage content distribution across LinkedIn, X, newsletters and other relevant channels.
• Collaborate with website and landing‑page teams to improve conversion paths.
• Research industry trends, competitor strategies and content gaps to generate new topic ideas.
• Monitor performance using GA4, Google Search Console, SEMrush and Ahrefs and adjust tactics based on rankings, traffic and conversion data.

Required profile

• Proven experience in inbound marketing, SEO and content creation.
• Strong understanding of buyer psychology, lead generation and conversion optimization.
• Ability to work independently in a remote setting and align with U.S. business hours.

Required skills

• SEO
• Content marketing
• Google Analytics 4 (GA4)
• Google Search Console
• SEMrush
• Ahrefs